Privacy Policy
Purenik Privacy Policy
1. Introduction
Purenik Private Limited (hereinafter referred to as "Purenik," "we," "our," or "us") is committed to safeguarding the privacy and confidentiality of user data while ensuring transparency in its collection, usage, and protection. This Privacy Policy delineates the principles governing our data-handling practices across our website, mobile applications, and associated digital platforms. By engaging with our services, users ("you," "your," "data subjects") acknowledge and consent to the terms outlined herein.
2. Scope of Data Collection
Purenik, in the course of its operations, acquires and processes an extensive range of personal and professional data including but not limited to:
A. Personally Identifiable Information (PII)
Demographic Information: Full name, residential and communication addresses, date of birth, gender identity, and contact details (e.g., email address, mobile number).
Government-Issued Identifiers: Where legally required, identity verification details such as national ID, passport number, or tax identification numbers may be collected.
B. Financial and Transactional Data
Payment Credentials: Bank account details, credit/debit card information, digital wallet identifiers, and associated transaction records.
Consumption Patterns: Purchase history, order frequencies, financial interactions, and spending behaviors derived from engagement with our services.
C. Digital Footprint & Behavioral Analytics
Online Behavioral Data: Clickstream analytics, navigation patterns, engagement statistics, and tracking via cookies, pixels, and other digital tracking mechanisms.
Data may be collected directly from users upon their voluntary submission or passively through automated technological frameworks embedded within our digital infrastructure.
3. Purpose and Legal Basis for Processing
Purenik processes collected data in strict accordance with applicable legal frameworks and organizational policies to:
Facilitate Core Services: Enable seamless account creation, personalized service provisioning, and customer support.
Enhance User Experience: Leverage behavioral insights to refine product offerings, tailor promotional content, and optimize user engagement strategies.
Conduct Marketing & Outreach: Disseminate targeted advertisements, promotional communications, and loyalty-based rewards. Users retain the right to opt out of such engagements.
Ensure Regulatory Compliance: Adhere to statutory requirements, legal obligations, and governmental directives in relation to data retention, fraud detection, and cybersecurity mandates.
Mitigate Fraudulent Activities: Employ robust authentication measures to prevent identity theft, unauthorized access, and transactional anomalies.
Enable Research & Analytical Functions: Utilize anonymized and aggregated datasets for business intelligence, market research, and service innovation.
Financial data is exclusively utilized for transactional processing and is categorically excluded from any commercial sale or unauthorized distribution.
4. Data Disclosure and Third-Party Sharing
Purenik upholds a stringent non-disclosure policy concerning user data, ensuring that personal information is neither monetized nor indiscriminately disseminated. However, disclosures may occur under the following circumstances:
Strategic Business Partnerships: Data may be shared with logistics partners, financial institutions, and payment gateways strictly for operational facilitation.
Legal & Regulatory Authorities: In instances where judicial mandates, law enforcement requests, or statutory obligations necessitate disclosure, Purenik shall comply with such directives in good faith.
Corporate Transactions: In the event of mergers, acquisitions, business restructurings, or insolvency proceedings, user data may be transferred to relevant successor entities, subject to prevailing legal safeguards.
All external entities with access to user data are contractually bound by confidentiality clauses and data protection obligations, ensuring adherence to prescribed security standards.
5. Data Security & Retention Policies
Purenik employs industry-standard encryption protocols, multi-layered security firewalls, and continuous monitoring mechanisms to uphold data integrity and thwart unauthorized intrusions. Nevertheless, while we undertake reasonable security measures, no digital system can guarantee absolute immunity against cyber threats, hacking attempts, or unforeseen data breaches.
Data retention policies are governed by the principle of necessity and proportionality, wherein:
Active user data is retained for the duration required to fulfill the intended service obligations.
Legal compliance data is preserved in accordance with statutory archiving mandates.
Dormant or obsolete records are systematically expunged or anonymized to prevent undue data proliferation.
6. Protection of Minors and Dependent Individuals
Purenik adheres to stringent guidelines concerning the collection and processing of data related to minors and legally dependent individuals:
Minors (Individuals Under 18): We do not knowingly collect personal data from individuals below 18 years of age unless verifiable parental or guardian consent is obtained.
Dependent Individuals: Where applicable, legal guardians may be required to provide explicit authorization for data processing on behalf of individuals under their care.
It is incumbent upon parents and guardians to supervise the online engagement of minors and ensure appropriate digital oversight.
7. User Rights & Control Mechanisms
Purenik recognizes and upholds the rights of data subjects, in compliance with globally recognized data protection principles. Users are entitled to:
✔ Right to Access: Request disclosure of the specific categories and nature of personal data held.
✔ Right to Rectification: Modify, update, or correct inaccuracies in stored information.
✔ Right to Deletion (Right to be Forgotten): Seek erasure of personal data under eligible circumstances.
✔ Right to Restrict Processing: Limit the scope of data utilization for non-essential processing activities.
✔ Right to Withdraw Consent: Revoke previously granted authorizations pertaining to marketing communications or optional data-sharing arrangements.
✔ Right to Data Portability: Obtain a structured, machine-readable format of their data for transferability purposes.
✔ Right to Nominate an Account Manager: Assign an authorized representative to manage the account in cases of incapacitation or demise.
✔ Right to File Complaints: Lodge grievances with data protection authorities if they believe their privacy rights have been infringed.
Requests pertaining to data rights can be exercised through designated communication channels, subject to verification protocols ensuring legitimate access.
8. Amendments & Policy Revisions
Purenik reserves the right to revise, modify, or update this Privacy Policy periodically to align with evolving legal frameworks, technological advancements, or business exigencies. Any substantive alterations shall be duly communicated to users through official notifications, and continued engagement with our services shall be construed as acceptance of the revised terms.
Users are encouraged to periodically review this policy to remain informed of prevailing data governance practices.